Web design is actually a core aspect of online marketing. It includes everything involved in the creation and maintenance of websites. The tenets of web design include programming (writing code), UI design, UX design, graphic design, SEO, etc.
Types of Web Design
Since its inception, web design has been changing drastically, incorporating new methods and technologies. Today, there are several types of web design. The list includes minimalist web design, illustrative web design, typography, flat web design, and single-page web design, just to mention a few.
Web Design Technologies
There are different processes which are categorised based on the type of web design. Raster and vector graphic editors were the most popular technologies used to create web-formatted imagery and design prototypes. Later on, W3C standards, for example, HTML and CSS, were introduced.
While the above technologies require some level of expertise, the modern era has user-friendly platforms that allow anyone to create websites without hard skills. An excellent example of such technologies is WYSIWYG editing software and website builders.
Visual and Functional Elements of Web Design
While there is lots of technical stuff behind any web design, it's the visual and functional elements that count. Here, aspects such as written copy, fonts, colours, layout, shapes, spacing, images and icons, and videos are involved.
When it comes to functional elements of web design, the list includes navigation, user interactions, site speed, site structure and animation.